The connection among BBQ, grilling, and beer is a prolonged, passionate like affair. The two activities are as intertwined as watching sports activities and consuming beer, fishing and drinking beer, sitting down on a patio and ingesting beer, soothing at the beach front and . . . nicely, you get the idea. Now, a new collaboration involving Miller Lite and the grill brand name Huge Eco-friendly Egg is more formalizing this connection.
Dropping May possibly 28, the Big Green Kegg is a quarter-barrel keg-sizing holder that flawlessly matches the iconic eco-friendly outer shell and condition of the Large Environmentally friendly Egg. Thanks to the Kegg’s ceramic chamber, just a minor ice will preserve your beer chilly from initial mild to that past steak.
Miller Lite’s director of marketing and advertising Anne Pando suggests the brand name reached out to Huge Environmentally friendly Egg previously this calendar year about a attainable collab. “It was an uncomplicated yes for equally brands,” states Pando. “While you are grilling at the perfect warmth on your Significant Green Egg, your matching Large Eco-friendly Kegg is keeping the great flavor of Miller Lite ice chilly, so Griller Time always tastes like Miller Time.”
Griller Time proceeds
This is just the newest work by the beer brand to inextricably website link alone to summer season BBQ season. In 2022, Miller Lite launched Beercoal—beer-infused charcoal—and Grill Share, bicycle share-impressed grill rentals in New York and Chicago. Last year, it was Beer Cubes, a customized ice dice tray, made for freezing beer in small beer-can-formed ice cubes that will in shape into an open pop-major can.
The Big Inexperienced Kegg ($350), normally takes items up a notch. Presented Large Eco-friendly Egg’s cult subsequent of grill nerds, here Miller Lite is getting a major swing to win over an audience that could generally lean heavier into craft IPA territory. But the beer manufacturer did it appropriate, and went proper to the resource.
“Miller Lite knows Major Environmentally friendly supporters are critical about their favored grill, so it was crucial to us that we bought Massive Green Egg’s seal of approval and enter on structure,” claims Pando. “We designed the Large Environmentally friendly Kegg with the legendary Huge Inexperienced Egg kamado shell that grillers know and love, so that it seems to be and feels related to their beloved grill, just with a Miller Time twist.”
Now it’s Large Green Kegger time.
