Lionel Messi may be the planet’s finest living soccer participant, but one particular point his shift to Inter Miami has illustrated is that he’s human soon after all. Just a typical grocery procuring schmo like the rest of us, ideal?
Now in Michelob Ultra’s new Tremendous Bowl advertisement, Messi is observed chilling at the seaside with a few of buddies, casually purchasing a pint of beer. But when the keg faucets out, does this legend toss an entitled temper tantrum? No. Rather, he casually checks into a decide-up sport of seashore soccer.
There is a brief flash of Ted Lasso star Jason Sudeikis, who has enough time to say he and Leo go way back. Then, due to the fact Messi plays in Miami, NFL corridor-of famer and previous Dolphins QB Dan Marino is executing a tiny fishing offshore in his boat (the delightfully named Dan Marina), before Messi passes him the ball. Which is when Marino provides the ad’s funniest line—a self-referential nod in advance of tossing the ball again to the beach front.
Messi dribbles his way as a result of a cavalcade of beach punters ahead of the bartender phone calls him again for his refreshing pint. He casually sets up a aim and strolls again to the bar.
A completely acceptable and dutiful beer advert. Numerous individuals will really like this. I want to be one particular of those people people. But I’m not.
This is the Tremendous Bowl. This is a Tremendous Bowl beer ad. Individuals two matters ought to offer license to get as wacky as probable. This is the time for the creative Hail Mary. As a substitute, we get Meh-ssi. Or MeZZZi. Why is Sudeikis even there?
The actuality is, even if you have a globe-class advert agency (Wieden+Kennedy), a earth-class marketer (AB InBev), and an A-checklist of talent—Messi, Sudeikis, Marino—there is no warranty of professional gold. It is not simple!
As a enthusiast, even though, it is not possible not to see this as a missed possibility. Ted Lasso is over. You by now have Sudeikis on the payroll. Do we require to have Messi grabbing a pint with Lasso and Coach Beard at the Crown & Anchor? No. But zero Lasso vibes is so sobering, admirers of the display may possibly just have to choose Coach’s most effective information.
